I decided to create an Advertising Campaign for my independent supporting piece, as I thought that as tattoos are a visual expression, the best way or reflecting our documentary would be through visual advertisement. I decided that my campaign would consist of a billboard advert, a poster and a flyer, and that all three would use the same image to maintain consistency, but also have aspects that make them individual and eye catching.
For my poster, I began by finding a base photo I liked from http://www.weheartit.com/, and opened it in Adobe Photoshop CS5.
I then flipped the image horizontally, as I thought that any text I was planning to use would look better on the right hand side of the page.
I then created a logo to make my advertising campaign look more realistic and genuine. I created one from scratch on Adobe Photoshop, and used simple black and white colours to make it look professional but eye catching.
Following the creation of my logo, I edited the image by making the colours more vibrant to contribute further to our theme of tattoos, and also used the eraser to give the edges of the poster a mottled effect. This made my poster look grainier and more original. I then added the text on the right hand side, which included the title, tag line and the time the documentary was on. To develop my advert further, I downloaded a brush from www.brusheezy.com for Adobe Photoshop, and used it in the bottom right hand corner to give the advert more character and show a variation of techniques.
To further the effectiveness of my documentary advert, I used a variation of settings such as 'Fresco' and 'Grain' to create a rougher effect to my ad. I then inserted the logo I had created earlier in the bottom right hand corner, and used a false website address to ensure that although my advert appeals to a younger audience, it still maintained a professional style.
