Once we had finished editing down our documentary, we decided to work on our titles to make our documentary look all the more realistic. We realised that titles are highly conventional for a documentary, and that without them our documentary would look unfinished. Our group tested a few of the transition options, and after some deliberation we decided that the effect called 'Pull Focus' would prove very effective.
We chose the edited photo of the tattoo on Hazelle's hip for our documentary piece, and a photo of a back tattoo from http://www.weheartit.com/ for our supporting piece, the TV advert. We then chose the 'Ken Burns' option, which allowed the photo to scale from top to bottom as the focus pulled away from the photo and the text appeared. For our documentary, we wrote 'Skin Deep, How thick is your skin? End Of Part 1' to follow typical conventions of documentaries, as when documentaries cut to adverts, this is the style of concluding the first aspect of the program.
For our TV advert we altered the text slightly to make it more typical of an advert, therefore our text was 'Skin Deep, How thick is your skin? Sunday 8pm on DocTv'. This was informative for the viewer, and therefore an effective end to the advert. We also used the same Pull Focus technique for our Audience Feedback film to maintain continuity.
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